Media Guidelines Portal

Photography + Video Guidelines

Consistency is key, that's why we've created this guide!

Our Media Team network consists of countless incredibly talented photographers – however you may not be used to shooting vehicles specifically for advertising purposes. Please read the guidelines on this page carefully.

Because potential buyers aren’t always able to see the vehicle in person it is up to us to accurately advertise the vehicle through photos and/or video. This includes showing the vehicles from all angles while ensuring its true colours, lines, features, and any applicable damage or flaws are shown.

In order to do this there are specific guidelines all photographers are required to follow. We have found this structure to best exemplify the vehicles so these photos will be necessary to add to your set. Although this is what we require, feel free to go above and beyond when it comes to shooting different angles and parts of the vehicle.

Let's get into it!

Exterior Photos

Website Inventory Photos

Aspect ratio: 4:3

Consider the “main 8” photos to be a 360 degree view of the vehicle.
Ideally all exterior shots will have the same or similar background and lighting for consistency.

Exterior Detail Photos

After you’ve shot these, you can get closer to the vehicle’s exterior and get shots that aren’t necessarily of the whole vehicle but show off certain details or body lines in the vehicle such as close up wheel photos, intake vents, different angles of certain parts of the vehicle. You can then move even closer to get shots of badges, carbon fiber details, writing inside headlight housings, etc. as shown below.

Take into consideration if the vehicle has any special options, upgrades, or anything else worth highlighting. If you’re unsure of this, please confirm with us or the owner of the vehicle.

As each vehicle is different, these will be at your discretion. You’ll want to consider “what would the potential buyer want to see”.
Be sure to include photos of any flaws or damage.

Engine Bay Photos

We will also require multiple engine bay photos. On the random one-off vehicle where the engine is inaccessible, the owners will typically have photos of it from when they purchased the car or it was last at a shop for service, kindly request those photos to include in your set as well.

Interior Photos

Website Inventory Photos​

Aspect ratio: 4:3

Just as with the exterior, there are a few main interior images we require. We would like to highlight the full cabin which includes but it not limited to the steering wheel/dash area, the main cabin view, and the seats and back of the cabin. A photo of the odometer is always required and if the vehicle has back seats, trunk, or frunk, those are required shots as well.

These are the main shots for the interior, however it is always good to get as many shots as you can to best show off the features and condition of the interior as a whole. Here are a few more examples of the types of shots to add onto the main images.

View vehicles on our website for more reference!

Social Media Photo Sets

Formatted For Instagram

Aspect ratio: 5:4

Instagram sets typically include shots that highlight the best and most captivating angles/features of the vehicle. While there is a bit more creative freedom when it comes to Instagram sets, keep in mind to portray the vehicle in an accurate way. We typically require enough photos for roughly 2-4 social media posts which translates to anywhere from 10–30 Instagram-specific photos.

Video Guidelines

If applicable

Video requirements depend on the media package requested by the seller of the vehicle.

Should a video add-on be requested by the seller, we typically try to find photographers that also have relevant videography experience.
Typically, any video add-ons will be short-form edited vertical videos to be shared as Instagram Reels, TikToks, etc.

Even if no video footage is required, we welcome and appreciate any additional video footage even if it’s just shot with iPhone.

The examples below show one reel of a Diablo SV which is a bit more comprehensive including drone footage while the reel of the Ford GT is a more simple edit which is adequate in most cases.

Videos formatted for YouTube

While short-form vertical videos tend to be best + most efficient for social media, high quality widescreen videos are always a great way to showcase a vehicle. It is up to the client to choose to add on these types of videos. 

Below is an example of a video we filmed of a Lamborghini Huracan that was upgraded by our service facility.

Editing & Export Settings

Please refer to the chart below for details regarding aspect ratio and media sizing for various formats.

Media Aspect Ratio Sizing
Website Inventory Photo Set 4:3 2000x1500 px (max 1MB per image)
Instagram/Social Photo Set 5:4 Min. 1080 px short edge
Video (Reels etc.) 9x16 1080 x 1920 px

Watermark Settings

The first inventory photo (passenger front quarter angle) includes an August Motorcars watermark in the bottom left corner.
This is the only image that requires a watermark.

You can download our logo file here.

Below are the Lightroom watermark settings used to create the August Motorcars watermark on the main inventory photos.
You can either edit an existing watermark and use our logo found here or you can create a new watermark from scratch.

For consistency with all other August Motorcars inventory photos, please follow the settings below.

Below are the Lightroom watermark settings used to create the August Motorcars watermark on the main inventory photos.
You can either edit an existing watermark and use our logo found here or you can create a new watermark from scratch.

For consistency with all other August Motorcars inventory photos, please follow the settings below.

Questions? Contact us!

global@augustmotorcars.com
(250) 860-0444

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